From October 28 to October 31, a virtual stand of 26 Japanese companies interested in cooperation with Russian partners was presented at the largest exhibition of the beauty industry INTERCHARM 2020. We, as the exclusive distributor of Japanese cosmeceuticals HINOKI CLINICAL, were undoubtedly interested in this event.
The stand representing Japanese cosmetics brands at INTERCHARM was made in the style of traditional Japanese architecture with the main symbols of this mysterious country: sacred torii gate and Shinto lanterns. This very brightly and colorfully created the image and atmosphere of Japan at the exhibition.
Moreover, since now the opportunities to visit this country are very limited, such a corner of small Japan at the vociferous exhibition created the right mood for connoisseurs of Japanese culture.
We were sincerely touched by the presence on the stand of the figure of the creature Amabie that is a mythical hero whose image protects people from illness or death during epidemics. By placing Amabie at the stand, the Japanese expressed their sympathy and support for Russians during the coronavirus pandemic.
The virtual stand was visited by the director of Mesopharm, Svetlana Zakharchenko, together with an orientalist and a friend of our company, Tatyana Naumova.
It was Tatyana who began cooperation with the Japanese HINOKI CLINICAL cosmeceuticals brand in the distant year 2000: at the very beginning of the development of the Russian cosmetics market. Now, in 2020, we are celebrating the 20th anniversary of HINOKI CLINICAL brand in Russia, which is constantly developing as a part of the activities of its exclusive distributor, Mesopharm LLC.
HINOKI CLINICAL cosmeceuticals, like many other Japanese brands, occupies a stable position on the Russian market, because it reflects the culture of this amazing country: patient scientific studies and a piece of the manufacturer’s soul, their philosophy and attentive attitude to the customer stand behind each product and packaging. That is why Japanese brands find their development in Russia, occupying a strong place in the hearts of connoisseurs of Japanese traditions and culture.
“I have been using Japanese cosmetics for over 20 years, and it has always fully met my expectations and allowed me to look as good as I want. Thus, the main quality of Japanese cosmetics, which I have highlighted for myself over the long years of using it, is its stable quality, which you can trust. In other words, if you once trust a brand, then in 5, 10 15 years this brand will make you happy with absolutely the same results,” Tatyana Naumova admits in her interviewю about the place of Japanese cosmetics in the Russian market.
We thank the ROTOBO Association for the project of the Japanese cosmetics exhibition at INTERCHARM 2020. Definitely, a virtual format is a necessary measure in a pandemic situation. However, it is a great opportunity to contact Japanese cosmetics connoisseurs in the current conditions. We sincerely hope that these measures will be short-term and we will return to personal interaction, communication and meetings at exhibitions and events!
Photos: Aleksandr Dvoriankin, www.realbigant.com